TikTok Rate Calculator
Know your number before the brand names theirs. Calculate what your TikTok brand deals should pay — dedicated videos, integrations, and series.
How this calculator works
We start from a base rate per 1,000 followers for your deliverable, then adjust for your engagement rate against the platform average (brands pay for attention, not follower counts), your niche's advertiser demand, and deal terms like usage rights and exclusivity. Baselines come from published 2025–2026 industry rate surveys and are reviewed quarterly. The output is a negotiation range, not a price tag — always anchor at the high end.
FAQ
How much do TikTok brand deals pay?
A useful baseline is $12 per 1,000 followers for a dedicated video, adjusted for engagement and niche. A 100k-follower creator with average engagement typically lands $1,000–1,600 per dedicated video; strong engagement or a high-value niche can double that.
What engagement rate is good on TikTok?
TikTok engagement runs higher than other platforms — around 4.5% average. Above 7% is strong. Because reach on TikTok is driven by the algorithm rather than follower count, brands weigh average views heavily; mention yours when pitching.
Should I charge less for an integration than a dedicated video?
Yes — a 30-second integration inside your normal content typically prices at 50–60% of a dedicated video. Multi-video series should be priced with a volume structure, not a flat discount.