Sponsorship Rate Calculator
Stop guessing what to charge. Enter your audience numbers and deal terms — get the rate you should quote brands, with the full math behind it.
How this calculator works
We start from a base rate per 1,000 followers for your deliverable, then adjust for your engagement rate against the platform average (brands pay for attention, not follower counts), your niche's advertiser demand, and deal terms like usage rights and exclusivity. Baselines come from published 2025–2026 industry rate surveys and are reviewed quarterly. The output is a negotiation range, not a price tag — always anchor at the high end.
FAQ
How much should I charge for a sponsored post?
A common baseline is $10–25 per 1,000 followers depending on platform and deliverable, adjusted up or down by your engagement rate and niche. A 25k-follower lifestyle creator with average engagement typically lands $250–650 per Instagram post, while finance or B2B creators can charge nearly double.
Do brands pay more for higher engagement?
Yes — engagement is the strongest rate lever. A creator with 2× the platform-average engagement rate can justify roughly 2× the baseline rate, because brands are buying attention and trust, not follower counts.
What are usage rights and should I charge for them?
Usage rights let the brand reuse your content in their own ads or website. Always charge extra — +30% is a standard starting point, more for paid-ad usage over long periods.
Should I ever work for free product (gifted collabs)?
Only when the product value genuinely exceeds your rate, or the brand relationship has clear paid potential. Once you pass ~10k engaged followers, your default answer to gifted-only offers should be a paid counter.