Instagram Rate Calculator
What should you charge for a sponsored post, Reel, or Story? Enter your numbers — get a defensible rate with the math to back it up in negotiations.
How this calculator works
We start from a base rate per 1,000 followers for your deliverable, then adjust for your engagement rate against the platform average (brands pay for attention, not follower counts), your niche's advertiser demand, and deal terms like usage rights and exclusivity. Baselines come from published 2025–2026 industry rate surveys and are reviewed quarterly. The output is a negotiation range, not a price tag — always anchor at the high end.
FAQ
How much should I charge per Instagram post?
The working baseline is around $10 per 1,000 followers for a feed post, $15 per 1,000 for a Reel, and $5 per 1,000 for a Story — then adjusted for engagement and niche. A 50k-follower beauty creator with strong engagement typically quotes $600–900 per Reel.
What engagement rate is good on Instagram?
The platform average is roughly 2%. Above 3% is strong, above 5% is exceptional for accounts over 10k followers — and justifies charging well above baseline rates.
Should Stories be priced separately from posts?
Yes. Stories disappear in 24 hours and carry lower production cost, so they price around half a feed post — but a 3-frame Story sequence with a link sticker converts well, which is why bundles (post + Reel + Stories) are the highest-value package to pitch.