Facebook Rate Calculator
Facebook deals are underpriced by creators who assume the platform is dead — but brands targeting 35+ and local audiences still pay well. Know your number.
How this calculator works
We start from a base rate per 1,000 followers for your deliverable, then adjust for your engagement rate against the platform average (brands pay for attention, not follower counts), your niche's advertiser demand, and deal terms like usage rights and exclusivity. Baselines come from published 2025–2026 industry rate surveys and are reviewed quarterly. The output is a negotiation range, not a price tag — always anchor at the high end.
FAQ
How much should I charge for a sponsored Facebook post?
A working baseline is around $8 per 1,000 followers for a page post and $10–12 per 1,000 for Reels and dedicated videos, adjusted for engagement and niche. A 50k-follower page with solid engagement typically quotes $400–650 per post.
What engagement rate is good on Facebook?
Facebook engagement runs lower than other platforms — around 1% is average for creator pages. Above 2% is strong and justifies charging well above baseline, since brands are paying for attention that most Facebook pages no longer deliver.
Are Facebook brand deals still worth it in 2026?
Yes for specific audiences — Facebook still dominates for 35+ demographics, local communities, and groups. Brands targeting those segments often pay premium rates because fewer creators serve them well. If your audience skews older or local, say so in your pitch.